Home' Position : Position Aug Spt 2015 Contents What new developments
are arising for Pitney Bowes
in the next 12 months?
Since we've been traditional provider of
software at the desktop level, we want
to make certain that our clients have a
pathway to more enterprise integration.
Desktop is going to be one of our flagship
products, but as we see the plethora of
more data - whether that's satellite or
sensor or any type of new information -
that has to be analysed by different types
of users. There won't just be the true
GIS analyst; now we have to train people
who are 'knowledge workers', people
who can take some of that derivative
data, move it into the enterprise for
people who are maybe not as skilled in
spatial information but want to use the
information. That knowledge worker is a
critical target audience for us in some of
the tools that we have coming to market
and already have on the market. So we
want to make sure people know we're
transitioning, or I should say, we have
software for desktop, for web and for a
server based enterprise environment.
Where would you find
these knowledge workers?
What kind of industries
or organisations are
you looking at?
So if we take the insurance business
for an example, there are a variety of
departments that need to use information.
The very base level is the type of
information that insurance companies
collect. Then you need to know who
their clients are, what kind of insurance
policies they hold, how those policy
holders are impacted and how they are
impacted by various forms of risk.
For an automobile insurance policy,
they want to know if there's risky driving
behaviour or whether they travel far
distances to work. Do I have homes
on a coastal environment that may be
impacted by typhoons or hurricanes? Are
there homes located in flood zones? There
is a need to know risk factors and how
to underwrite policies. Then on the other
side of that is what happens when a policy
holder makes a claim. Are they making an
accurate claim or is it a fraudulent claim?
All of that relates back to the location.
Where was the accident? If they had
an automobile accident, where did
the accident occur? Was it at a risky
intersection, or did risky behaviour
contribute to the accident? All those
factors need to be taken into account,
and then of course you go further into
an insurance organisation. They've got to
locate outlets for their insurance agents
to be located so that's a site selection
problem, and then of course they need to
market and sell their insurance policies.
All that involves target marketing and
demographics and all of that is just in
one organisation. Insurance companies
are a great example of where location
technology is being used throughout the
Pitney Bowes always
adapted well to new
technology and emerging
trends. What do you think
are the new trends that
are arising and how does
Pitney Bowes ensure
it adapts to them?
I would say a few ways. Mobile is a huge
aspect of the business, and it has to do with
not only the collecting the mobile data, but
also having software for mobile workers.
We're going to be releasing a series of API
that would allow our enterprise clients to
develop mobile applications and access
their mobile data warehouses. We're not
going to develop consumer applications
like what you find on some mobile devices
for gaming or social media - we're going
to focus on the enterprise. We want our
clients to be able to access our technologies
in a mobile setting.
The trend of 'the internet of things'(IOT)
comes into play when we start collecting
sensor data, and collecting sensor data at
an enterprise level. We're going to see more
sensors out there, and we're going to see
the collection of data that is all location-
centric. Going back to social media, we all
carry around mobile phones -- every tweet,
every Facebook post, is location enabled.
You check in through Facebook and that
has got lat/long attached to it. Facebook
uses Pitney Bowes to do geocoding, as
does Twitter, as does Ebay, but you don't
see that on a map. We think of GIS and
think we have to have a map, but we
Considered one of the top 25 most influential people in geospatial technology in 2013, the newly
appointed managing director of Geospatial Industry Solutions at Pitney Bowes and former editor-in-
chief of Directions magazine, Joe Francica, is set only to become even more prominent. At Pitney
Bowes he is responsible for vision and strategy of an international portfolio that includes the MapInfo
and Spectrum software suites, and he remains a thought leader across the wider industry. He was
in Australia from Alabama and met with Position magazine to discuss the not-so-obvious trends and
opportunities he sees arising out of location intelligence.
Q&A with Joe Francica
of Pitney Bowes
16 position August/September 2015
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