Home' Position : Position 89 Jun-Jul 2017 Contents Publisher
National Advertising Manager
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The Australasian magazine of surveying, mapping & geo-information
from the editor
A mirror to reality
Inaesthetics, the ‘uncanny valley’ is the hypothesis
that human replicas which appear almost, but not
exactly, like real human beings elicit feelings of
revulsion among observers.
I imagine if the same hypothesis was applied to the
world around us, that disturbia could be even more
pronounced. Not only would you question what you
are seeing, but you may get a whole new perspective
for your place in the world. In 2017, mixed reality is
bringing us ever closer to that state.
Disturbia doesn’t necessarily sound like a good
feeling, but if we can create 3D experiences that elicit
an emotional response, I believe there is significant
value there. In the future, we will want to shock, amaze
and dazzle with our 3D models and flexible designs. On
the flip side, no response equals no value.
This issue we define and explore mixed reality, virtual
reality and augmented reality, and more importantly for
readers of this magazine, the big value these paradigms
are promising for built environment professionals.
On page 18, Position’s founding editor Jon Fairall covers off the evolution of
augmented reality technology to date and where he suspects it is heading. Following
this up, the team at Wyndham City Council (page 21) take you on a deep dive into the
holographic technology already being used in smart city planning.
This issue also looks at agriculture and the need for more sustainable solutions in
light of global climate change, water shortages and sea level rise. I never realised how
important, complicated and fascinating the role of a modern day farmer is (page 26).–
Not to mention that a CEO’s role is likely to be automated before a farmer’s job ever is.
I’m also excited to announce that this issue we also have a new segment, The
Misclose (page 42), where you can share your experiences about when things don’t
according to plan. To kick things off, I vent my frustrations (and fascination) with the
Lily drone fiasco that recently left a minor misclose of some US$35 million.
I hope you enjoy Position #89!
August/September 2017 – Issue #90
Features: Digital Transformation, Big Data,
Drone Delivery, Future Transport
Position is the only independent magazine for spatial
sciences, surveying, GIS, government and other mapping
professionals to be circulated nationally across both Australia and New Zealand. It
covers the acquisition, manipulation and presentation of geo-data in a wide range
of industries including agriculture, disaster management, government, smart cities,
environmental management and resources.
Published: 8 August 2017
Advertising booking deadline: 12 July
Advertising material deadline: 17 July
On the cover:
The new Z+F 5016 scanner performs a 3D laser scan of an overpass in Sydney’s Darling
Harbour. Find out more about Z+F in this issue's cover story, “German Innovation: A
tradition of innovation for more than 50 years” (page 16).
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